2-WORD COMPOUND DOMAIN NAME
A premium generic word preceeded with the word "THE" - talk about looking more authoritative than the rest.
BOOST YOUR IDENTITY
Make your business more memorable and 'legit' by being TheChoco.com
ESTABLISH CREDIBILITY AND TRUST
Who would you trust more - an business email coming from firstname.lastname@example.org or email@example.com? Tough choice.
A PREMIUM DOMAIN IS AN INVESTMENT
It's the internet's real estate, and will only escalates value over time.